Sunday, 17 February 2013

the role of an event manager


The role of an event manager cannot be over emphasize.the job involves understanding the brand and then being able to identify the targeted audience.
With recent growth in the event industry of event management, so event managers and their companies need to be very diverse in their planning and executing of events if they are to have successful results for their clients.
The industry now includes all ranges of events from international festivals like the Olympics down to business brunch meetings of just a few business people. All industries like charity and social groups hold events of various sizes to be able to market themselves, build relationships for their businesses and to raise money or even celebrate occasions.
Event managers strategize marketing and have the tools necessary for successful communications at all levels for companies of all sizes. Event managers conduct product launches, create promotional events, meetings and press conferences while keeping everyone involved throughout the whole planning stages for the clients.
They sometimes have to use new types of media to be able to reach thousands or even millions of people in the hopes of inviting the targeted market to their events. Services of an even manager or company varies as do the events such as fashion shows, commercial events, weddings, marketing programs, concerts and ceremonies they plan for and produce.
Event manager role includes all technical, logistical and creative elements depending on the client's needs and budget.
Basically the events person is the main person to organize the entire event including their teams that are working behind the scenes to run a successful event. Event managers also may be tasked to do more than planning an event, they may also be involved in brand building, communication strategizing and marketing.
Also the roles of event manager includes Development, production and delivery of projects from proposal right up to delivery.
Delivering events on time, within budget, that meet (and hopefully exceed) expectations.
Setting, communicating and maintaining timelines and priorities on every project Communicating, maintaining and developing client relationships Managing supplier relationships Managing operational and administrative functions to ensure specific projects are delivered efficiently Providing leadership, motivation, direction and support to your team Travelling to on site inspections and project managing events Being responsible for all project budgets from start to finish. Ensuring excellent customer service and quality delivery
The Event Manager is the one essential position for any event committee organizing an event. The Event Manager is responsible for: the smooth running and coordination of the event. the inclusive and welcoming nature of the event for all. ensuring that the event complies with all relevant Federal and State laws and local government policies and regulations. ensuring that all forms are filled out and details lodged with the relevant authority. ensuring that appropriate permission is received before the event goes ahead. recording details of invitees and attendees. ensuring that thank yous are sent to those who have helped in arranging or sponsoring the event and to any special guests. ensuring sponsors are publically acknowledged where relevant, including at the event and in promotional material. advertising the event. budget forecasting and financial control.


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